The Pingxi Sky Lantern Festival in New Taipei City has been held since 1999. With joint public-private efforts, the sky lanterns have attracted positive global recognition for Taiwan. The festival has been highlighted by the international media, such as Fodor’s, National Geographic and The Huffington Post. In 2018, it was voted “the most recommended cultural activity for international travelers” by TripAdvisor, the world’s largest travel website. It was also recommended by Reader’s Digest as “one of the 40 experiences to be completed before the age of 40.” The Sky Lantern Festival is increasing the international visibility of the Pingxi area, and bringing Pingxi to the world!